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HARNESSING CONSUMER CONTEXT/ACTIVITY CONGRUENCE
ABOUT THE DATA
THE SCIENCE BEHIND THE PROPOSITION
FREQUENTLY ASKED QUESTIONS
Total
'Content media' accompanies 29% of time each week
Total
Childcare
Commuting
Cooking
Driving to supermarket
Eating/Drinking
Hobbies
Household Admin
Housework
Relaxing
School Run
Shopping
Socialising
Sports/Exercise
Travelling in Car
Washing/Dressing
Working/Studying
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Share of Media Time
Media Reach
