Relaxing 'Content media' accompanies 76% of time when engaged in relaxing

Share of Media Time when Relaxing

Media Reach when Relaxing

Timeline of Media Reach when Relaxing

Case Studies when Relaxing (Campaign Format, Objective, Sector, Consumer Context)

Five
Five image
New “Minder” on Five: using radio to create word-of-mouth
Branded content
Awareness
Entertainment
Relaxing
OPEN
Frank
Frank image
Using radio to get inside the world of teenagers
Airtime
Response
Charity
Relaxing
OPEN
Vauxhall Omega
Vauxhall Omega image
Using radio audience to reach an AB Men 35-54 audience
Branded content
Perception
Motors
Relaxing
OPEN
Magners
Magners image
Radio delivers exceptional ROI £8.66 return for every £1 spent
Branded content
Awareness
FMCG
Socialising & Relaxing
OPEN
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