Timeline of Media Reach when Eating/Drinking
Case Studies when Eating/Drinking (Campaign Format, Objective, Sector, Consumer Context)
BACARDI DJ
Exploiting radio’s credibility and response power
Branded content
Response
FMCG
Eating/Drinking
Nando's
Building brand understanding to drive business
Both
Awareness
Restaurants
Eating/Drinking
Strongbow
Creating “thirst appeal” at relevant times to generate high
response
Branded content
Response
FMCG
Eating/Drinking
Strongbow
A radio promotion with a website competition increases
audience involvement
Both
Response
FMCG
Eating/Drinking
Domino's
Using radio in conjunction with TV to deliver a sales uplift
Both
Sales
FMCG
Eating/Drinking & Commuting
