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HARNESSING CONSUMER CONTEXT/ACTIVITY CONGRUENCE
ABOUT THE DATA
THE SCIENCE BEHIND THE PROPOSITION
FREQUENTLY ASKED QUESTIONS
Sports/Exercise
'Content media' accompanies 51% of time engaged in sports/exercise
Total
Childcare
Commuting
Cooking
Driving to supermarket
Eating/Drinking
Hobbies
Household Admin
Housework
Relaxing
School Run
Shopping
Socialising
Sports/Exercise
Audience Data
Case Studies
Travelling in Car
Washing/Dressing
Working/Studying
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Share of Media Time when engaged in Sports/Exercise
Media Reach when engaged in Sports/Exercise
Timeline of Media Reach when engaged in Sports/Exercise
Case Studies when engaged in Sports/Exercise
(
Campaign Format
,
Objective
,
Sector
,
Consumer Context
)
Powerade
Creating stand out in a competitive market
Branded content
Sales
FMCG
OPEN
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